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  • Demands from client

World strategy car for Suzuki Motor Corp is Swift car from Japan which had sold more than 1 million cars in the world market. Also Swift car is famous for JWRC (junior world rally championship) winner in 2007. Suzuki Motor Corp is located in Hamamatsu city, Shizuoka prefecture Japan and Hamamatsu city is also famous for having many SM manufactures for car pats. One of our clients has designed and developed the tuning parts for Suzuki Swift car located in Hamamatsu city and has been selling the tuning parts in Japanese market. WBC staff found all their products were also sellable in the world market and we both agreed the opinion to enlarge their market into world market.

  • Consult plans

Firstly WBC staff had marketing of Swift car in the world and any situation of car market even other Japanese seller's price strategy to world market then we found most of manufactures and suppliers did not earn the profit from selling Japanese tuning parts for car market. We had contracted with our client as a sole distributor for exporting and decided the strategy with B2B and B2C both for Swift users.

  • Results

We had contacted the administrators of Swiftclub which are Swift freaks gathering website in the world. With much cooperation with their efforts, RRP Brand name has been penetrating in to Swifters in the world. Our first target countries were Singapore and England. As for Singapore market, we could name one Singapore distributor soon even they are not specialist for tuning market but we trusted them their abilities into the future and they provide us good results in their territory market including Malaysia. Then we have now Australian distributor and still negotiating with EU companies as the distributors. Due to high quality of our client's products, products and services are reputed even world market and constructing their position in the market.

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